Suggestion for sustainable growth in Europe for manual hoists, electric hoists and cranes

日期: 2012年10月10日 上午1:07

主题: xinhua yang - Europe

Dear Yang,

6 years ago I have set up KITO's European HQ in Germany, and have reached in the meantime a good market share and brand recognition. Now I have left KITO and I am open for any new opportunities.

Please feel free to contact me if you think I can add some value to your organisation. I am sure the prospects can be pretty exciting.

Looking forward to hearing from you.

Best regards

Frank Klohr

10/10

Dear Frank Klohr

Thanks for telling.

We are not KITO but the same technology as KITO, the difference is that we don’t have overload clutch.

Meanwhile, we also supply manual hoists and end truck (carriage).

May I know which you are interested then I work accordingly.

Best regards

yang

10/10

Dear Yang,
Manuals, electrical and crane components are for the same customers. I can sell all of them.
I am Not sure about your Company future strategy in Europe. What is your plan? There are various means of a possible cooperation but i am not interested in becoming a Dealer. If you want to have sustained growth in Europe, you Need to have your own Branch here. I can facilitate this for you, have Sales and technical staff available to Join and a Dealer Network i can count on.
Regard,
Frank

8/18/2014

Dear Frank Klohr

How are you?

May I know how much we need to invest as a branch ingermanyand sales volume we can expect for one year?

We might even work out a partnership for a 50-50 ownership of ours and you.

best regards

yang

8/18

dear Yang, 
nice to hear from you. I am not interested in a Joint Venture but can set up the branch for you. The German market cannot be disregarded - it's  too important and too large.
 
A rough expectation for Manuals, electrical and crane components could be:

· In the first full year I consider a potential turnover for of 1.5 mio € as very realistic.

· Annual growth rate for the first 2 year +30%, for the subsequent 2 year each 25%/pa. That means: 2015 = 1.5mio €, 2016 = 2,0 mio €,  2017 = 2,5 mio€, 2018 = 3,1 mio€, 2019 = 4 mio€

· Investment could be in the range of products to be sold plus a mere of 50.000€ for various matters

· Gross Profit margin in the range of 55% for Manuals, 35%-40% for electrical, crane components about 25%

· annual cost depends upon you set up. People, Marketing, Rent - consider for the first year 500.000€ - without my cost.  

 
For further details on me please refer  ot to my webside (http://www.asia-biz.de/en/home/home.html) or to the Flyer (sorry - only in German and Japanese) http://www.asia-biz.de/media/pdf/FKL-2834-13_AsiaBIZ_Folder_WEB.pdf

8/20

Dear Frank Klohr

How about we use our germany customer (and their people, house) as our branch?

Best regards

yang

8/20

Hi Yang,
this all depends upon your long term planning. If you intend to achieve a sustainable growth, I would not recommend you. Too dangerous - you become dependent. There other means available. 
regards, Frank

8/20

Hi Frank Klohr

Your suggestion is good.

But now we have very small share in Germany market and invest is very difficult.

Best regards

Yang

8/21

I understand Yang,
but if this would help you in your decision, I can set up for you a proposal with a rough buisness plan. With this you are best prepared and can discuss further with Management. My fee for this would be 2000 €. The German market is too important to neglect.
regards, Frank

8/20

Hi Frank Klohr

Can you introduce customers to us and we will give you commision after deal, how do you think about this in the intial period?

Best regards

yang

 8/22

Hi Yang,
as I said before - it is not my aim to work on comission basis at this early stage. This does not work. Your mkt share is very small in Europe, you will need to come up with a clear defined Marketing strategy first. Without this I am not interested in. Without this customers will not even listen to you. Sorry, but thats the fact. Before they will commit to you, they need to be convinced and may want to see your commitment first. 
Best regards
Frank 

10/10

Dear Frank

Your idea for having branch is so good, but now sales in Europe is few and it is risky to build branch, appreciate if your can introduce some customers to test market and decide further.

Best regards

yang

10/11

Hi Yang,
please don't mind telling me. Just because you do not have a bracnch or any strong sales activities in this market, your sales is low. You need commitment, thats what the market is looking for. Particularily if you are trying to sell through a dealer network.
Best regards,
Frank